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New RE/MAX program helps Canadian homeowners
secure the value of their biggest investment
Mississauga, Ontario (February 19, 2009) – As home sellers across the country adjust to new market
realities, RE/MAX is set to launch Fit to Sell, an innovative new program designed to secure home
equity in uncertain times.
“The stark reality is that more than 2,000 properties are listed for sale every day in Canada,”
explains Michael Polzler, Executive Vice President, Regional Director, RE/MAX Ontario-Atlantic
Canada, “yet only a quarter of them will be sold. With the creation of Fit to Sell, RE/MAX is
intent on helping Canadians get the most out of their biggest investment – their home.”
RE/MAX has enlisted the help of popular staging expert Carla Woolnough, host of the DVD series
‘How to Stage your own Home’ and owner of Nex-Step Design, to develop Fit to Sell. The program
encourages existing homeowners to increase their stake in the home-selling process by working with
their real estate professional to bring their home to the market. Fit to Sell ultimately rewards their
participation by maximizing sale price and minimizing on-market time.
“Sellers are no longer in the driver’s seat but there’s also no reason for them to take a back seat,”
explains Polzler. “We know that location, price, and condition are the three major factors that come
into play when selling a home – and while location and price are clearly choices made by the buyer at
the onset, condition is the one factor that a seller can influence. Sellers who make the right moves in
preparing their home for sale can maximize their housing potential and ultimately improve their bottom
line. After all, there are still buyers in the market and they are looking for quality product.”
RE/MAX and Carla Woolnough, the national spokesperson for RE/MAX Fit to Sell, have created a
checklist of the top 10 priorities for preparing a property for sale, ranging from air quality to furniture
placement and lighting. The checklist and tips can also be found on www.fittosell.ca
“By following these simple and inexpensive tips, homeowners across the country can secure top dollar
for their properties,’ says Carla. “All it takes is a little upfront planning and some advice from your
RE/MAX sales professional.”
The official launch of RE/MAX Fit to Sell will coincide with the opening of the National Home Show,
presented by RE/MAX, at the Direct Energy Centre on February 20 through to March 1. RE/MAX will
be presenting tips for consumers, with four scheduled appearances by Carla during the 10-day event.
A. Mark Argentino
P. Eng. Broker
Specializing in Residential & Investment Real Estate
Thinking of Selling? Best Mortgage Rates Current Home Prices Search MLS Newsletter
RE/MAX Realty Specialists Inc.
Providing Full-Time Professional Real Estate Services since 1987
( BUS 905-828-3434
2 FAX 905-828-2829 ÈCELL 416-520-1577
› E-MAIL : mailto:email@example.com?subject=Mississauga
Website : Mississauga4Sale.com
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