Saturday, November 22, 2008

Home Staging, is it a good Idea?

Why Should you Invest in Home Staging?
A study by the National Association of Realtors in 2007 showed that 84% of today’s busy home buyers use the internet as a major tool in their home search. Buyers view online photos and virtual tours of properties in their desired location and price range to come up with a short list to actually view. If the buyer is not enticed, by the pictures or during a drive by, chances are they will not view the property and if they don’t view your property, they’re not going to buy it. You can’t change its location or size, but you can enhance its presentation.
As soon as the sign goes on the lawn, your agents job starts; the appraisal is done, photos are taken, property feature sheets are prepared, and the marketing begins, to show off your house on the real estate agents tour, open houses, viewings and advertising. You know the expression; “you only have one chance to make a first impression”.
Your home is probably your biggest investment, you want to maximize your return on investment and protect your equity. Should your property remain on the market for an extended period of time, the cost of home staging would be less than a price reduction, additional mortgage payments, taxes, insurance and utility bills, not to mention the inconvenience of not being able to move on.

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Thank you for reading my blog and if there is anything else I can help you with please don't hesitate to contact me,
Mark

A. Mark Argentino
P. Eng. Broker
Specializing in Residential & Investment Real Estate


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